Tim Berners-Lee wrote a piece in the New York Times about the shape of the World Wide Web of the future. 
Below is my own set of principles, which covers a more user-centric experience, that I've had drafted for a while, and I've been looking for an opportunity or context for posting it. I think now is a good time.
Advertising, consent, and choices: should not inconvenience the user.
Technology should enable, rather than disable. Do not create (exclusive) markets or other artificial barriers that charge for information that should be free. Likewise, do not change popular culture to believe that barriers are normal.
Unfortunately, security must be a consideration, to protect our systems from those who work against them. Without security, and without security threats, life would be much more efficient and accessible. Given that secure-by-design is a requirement, our systems should be usable with a minimum of inconvenience, including lowering barriers to entry.
Do not rely on 'platforms' as the only means of expression and content delivery. Allow smaller interests to host publish and content without external controls. This has the added complication of protecting some people from 'inappropriate content' while preserving informed choice.
Do not control the infrastructure in a way that prioritises some users over others, or some content over others, or prioritises traffic by its revenue-generation opportunity.
Keep content compact (allowing low bandwidth access),
Serve relevant content without overhead or a requirement to use advanced hardware (allowing low-end hardware),
Present information clearly, with metadata that allows alternative means of consuming content (allowing people to use alternative readers).
Avoid excessive animations that hide other problems, or exist only to create the impression of complexity. Despite more power-efficient technologies, animations consume energy that needn't be spent.
#www #Internet #SocialMedia #TimBerners-Lee #security #advertising #accessibility #politics